Actual vs plan. seasonally adjusted
The model expects a 1.9× swing between the June trough and the December peak. Raw month-over-month misreads that; this compares each month against its own target.
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Membership base
Active households against the stabilized target of 250. Churn at the modeled 3%/month means roughly 7.5 households must be replaced every month just to hold flat.
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Tier mix vs model
Mix drives ARPU independently of headcount. Drift toward 1-kid households lowers revenue even while the member count looks healthy.
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Door entries by day
Actual entries from the door activity log, with unique people alongside. A gap between the two is repeat entries. the same household in and out.
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Credential reconciliation
Every active door code must map to an active subscription. A code without a paying subscription behind it is someone entering the building for free.
Key fobs
Give someone a fob. Pick the reader and the person, press Start, then tap the fob on that reader. Add one fob at a time. starting a second one stops the first from working.
Registered fobs
Members
Active membership households and their door activity.
Recent visitors. day passes
Time-boxed visitor credentials issued by checkout. These auto-expire.